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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Consommateurs --- Achats sur Internet --- Commerce électronique --- Comportement --- Consumer behavior. --- Internet marketing. --- Electronic commerce --- Consumentengedrag --- Online marketing --- Marketing --- Psychological aspects. --- sociale media --- Consumentengedrag. --- Online marketing. --- sociale media. --- Sociale media. --- Achats sur Internet.

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Politics --- Mass communications --- sociale media --- politiek --- Political science. --- Democracy. --- Digital media. --- Culture. --- Technology.

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Intercultural communication --- Identity (Philosophical concept) --- Mass media --- Sociale media --- Sociale media. --- Sociolingusitics. --- Social aspects. --- Influence. --- discoursanalyse. --- Communication interculturelle --- Identité (philosophie) --- Médias --- Sociolinguistique --- Aspect social --- Influence --- Sociolinguistique. --- Aspect social. --- Discoursanalyse.

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This book offers a timely discussion of translation and social media through the lens of three overarching themes that structure the book: theory, training, and professional practice. The author includes references that cite recent translation and social media industry data, while also drawing on contemporary interdisciplinary research to make the content relevant for a wide-ranging audience: students, professionals and researchers alike. Desjardins provides an analysis of some of the new challenges and questions social media pose for translation, which include, but are not limited to, the translation of hashtags and the relevance of indexing, social media literacy and competency in translator training, translator visibility and remuneration in the 'like' economy, tactile modalities in social media branding, and social media monitoring and content translation. Examples from a variety of online social media platforms are provided, including Facebook, Twitter, LinkedIn and Instagram. While written primarily from a Translation Studies' perspective, readers with expertise in Social Media Studies and Communication are also likely to find the content engaging, particularly those interested in intercultural communications and brand management. Renée Desjardins is an Assistant Professor at the University of Saint-Boniface, Canada. Her areas of research include Translation Studies, Canadian Studies, Social Media and Food Studies. She has over ten years of professional translation experience, has worked in social media teams and has taught translation at both the undergraduate and graduate level.

Marketing --- Mass communications --- Translation science --- Literature --- sociale media --- Facebook --- communicatie --- literatuur --- marketing --- vertalen --- Communication --- Linguistics. --- Social media. --- Translating and interpreting

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In this book, a solid and emerging group of international researchers contributes to the theory of metadiscourse and to our understanding of the role metadiscourse and related 'meta' phenomena may play in digital forms of communication. Providing examples of new research methods and approaches, the authors investigate progressively hybridized academic and non-academic genres that have migrated from analogue to digital format. The book offers valuable insights on how digital communication has changed today's communication environments and provides examples of research methods needed to capture that change. This volume will be appreciated by scholars and graduate students interested in linguistics, corpus linguistics and metadiscourse.

Human sciences --- Mass communications --- Information systems --- Linguistics --- sociale media --- linguïstiek --- Digital media. --- Social media. --- Digital communications. --- Transmission numérique.